国际展会中对外传播的内容研究——以中国—东盟博览会为例-新闻与传播专业论文.docxVIP

The Study on the Content of International Exhibitions -- China - ASEAN Expo as an Example ABSTRACT At present, exhibition has become an important platform for Chinas external communication. The effect of external communication depends on the spread of power and influence, in which the influence is critical. The influence of external communication is corresponding with the content distribution and communication skills. China-ASEAN Expo is a typical representative of the international exhibitions in China. This thesis takes the China-ASEAN Expo as an example to analysis the status and problems of the Chinese government and local government in Guangxi, China exhibitors, exhibitors participating social organizations and individuals in the process Expo, using the theory of international communication studies and starting from the point of view of content dissemination; And based on the analysis of the causes, it gets targeted suggestions for improvement strategy. KEY WORDS : International Exhibition External communication Content of communication China-ASEAN Expo 目 录 HYPERLINK \l _bookmark0 第一章 绪 论 1 HYPERLINK \l _bookmark1 1.1 研究背景及意义 2 HYPERLINK \l _bookmark2 1.1.1 研究背景 2 HYPERLINK \l _bookmark3 1.1.2 研究意义 2 HYPERLINK \l _bookmark4 1.2 研究方法 3 HYPERLINK \l _bookmark5 1.3 相关概念辨析 5 HYPERLINK \l _bookmark6 1.3.1 国际展会 5 HYPERLINK \l _bookmark7 1.3.2 对外传播 7 HYPERLINK \l _bookmark8 第二章 中国—东盟博览会对外传播内容的现状分析 9 HYPERLINK \l _bookmark9 2.1 中国政府和广西地方政府对外传播的内容 9 HYPERLINK \l _bookmark10 2.1.1 中国政府和广西地方政府对外传播的主体构成分析 9 HYPERLINK \l _bookmark11 2.1.2 中国政府和广西地方政府对外传播的特点 10 HYPERLINK \l _bookmark12 2.1.3 中国政府和广西地方政府对外传播的权威性内容 11 HYPERLINK \l _bookmark13 2.1.4 中国政府和广西地方政府对外传播的一般性内容 12 HYPERLINK \l _bookmark14 2.1.5 中国政府和广西地方政府对外传播的技巧 13 HYPERLINK \l _bookmark15 2.2 中方参展企业对外传播的内容 15 HYPERLINK \l _bookmark16 2.2.1 中方参展企业对外传播主体构成分析 15 HYPERLINK \l _bookmark17 2.2.2 中方参展企业对外传播的特点 16 HYPERLINK \l _bookmark18 2.2.3 中方参展企业对外传播的广告性内容 17 HYPERLINK \l _bookmark