观光旅游者与度假旅游者地方依恋、满意度与忠诚度关系的比较研究-旅游管理专业论文.docxVIP

4．3．1问卷设计步骤 4．3．1问卷设计步骤 ．15 4．3．2问卷设计内容 ．15 4．4数据分析步骤 16 5研究结果 ．16 5．1预调研分析 16 5．1．1数据整理 ．16 5．1．2描述性分析 ．．16 5．1．3探索性因子分析 ．18 5．1．4信度分析 ．20 5．2正式调研结果 23 5．2．1数据整理 ．24 5．2．2描述性分析结果 ．24 5．2．3观光旅游者与度假旅游者地方依恋水平比较 ．．26 5．2．4信度分析 ．26 5。2。5个体测量模型检验 ．27 5．2．6总体测量模型检检 ．35 5．2．7结构模型检验 ．．36 5．2．8假设检验 ．37 5．2．9观光旅游者和度假旅游者地方依恋、满意度与忠诚度的结构模型结果 ．39 5．2．10观光旅游者和度假旅游者地方依恋、满意度与忠诚度之间的路径系数差异 分析 43 6研究结论与讨论 45 6．1数据分析结论 45 6．2模型分析结论 ．46 6．3研究创新与理论贡献 46 6．4实践意义 。47 6．5研究局限与展望 48 附录：调查问卷 ．50 参考文献 ．．． ．．． 54 致谢 ．．． ． ． ． 59 攻读硕士学位期间的研究成果 60 万方数据 CONTENTSABSTRACT CONTENTS ABSTRACT 1 ABSTRACT 3 1 Introduction ．．． ．．． ．． ．． ． ．1 1．1 Background and Problem Introduction 1 1．1．1 Background 1 1．1．2 Problem Introduction 2 1．3 Research Purpose and Research Significance ．3 1．3．1 Research Purpose 3 1．3．2 Research Significance ．．3 2 Literature Review ． ．．4 2．1 The Concept and Definition ofPlace Attachment ．4 2．2 A Study on the Relationship Between Place Attachment,Satisfaction and Loyalty of Tourists 5 2．3 A Comparative Study ofllle Sightseeing Tourism and Holiday Tourism ．．6 3 Theoretical Model and Research Hypothesis ．． ．7 3．1 Theoretical Model ．．7 3．2 Research Hypothesis ． 8 3．2．1 111e Comparison of The Place Attachment Level Between 111e Tourists and 111e Holiday Tourists 8 3．2．2 111e Relationship Between Place Attachment and Satisfaction of Tourists and Holiday Tourists 8 3．2．3 111e Relationship Between Satisfaction and Loyalty of Tourists and Vacation Tourists．．9 3．2．4 A Comparison of the Relationship Between the Place Attachment and Loyalty of Tourists and Vacation Tourists 9 3．3 Research Route and Method ．．10 3．3．1 Research Route ．10 3．3．2 Research Methods 1 1 4 Research Methods ． ． ．13 4．1 Research Objects ．13 4．2 Measuring Scales ．13 4．2．1 Measurement Scales ofPlace Attachment 一13 4．2．2 Measurement Scales of Satisfaction 一14 万方数据 万方数据 万方数据 4．2．3 4．2．3 Measure