哈尔滨第一机器制造集团有限公司民品发展战略研究工商管理专业论文.docxVIP

哈尔滨工业大学工商管理硕士学位论文 哈尔滨工业大学工商管理硕士学位论文 - - II - Abstract Harbin The First Machine Manufacturing Group belongs to The Chinese Weapon Industrial Group, which develop and produce by oneself artillery and military engineering vehicle. Through the development for more than 50 years, the group has become to provide various artillery, bazooka and military pitting machine by oneself for our army armored force, artillery, engineering soldier etc, which is the main production base of various military vehicles. At shiyiwu periods, the group carried on the development of civil product at the time of strengthening the development of the military product, at the foundation of original engineering machine, the company carried on product line to development, the development of civil product had certain foundation and the potential. But facing the request of shiyiwu new situations and reform developments, the firm should hold tightly the beneficial chance of developing the northeast old industrial base and the important strategic opportunity, made use of a good weapon industrial future development, carry out coordination of soldier and people to develop healthily and continuously. This text analyzed the present condition of the civil product first, selected the particular military enterprise as a research object. Then by exterior environment analysis, internal condition analysis, the SWOT analysis, making use of modern business strategic theories, the article choose an appropriate business development strategy. According to the actual circumstance of the group, put forward the concrete measure of the strategic implement. This text hopes to give some beneficial experience inspiration to the civil product development of military business. Key words business strategy; military business; civil product - - III - 目 录 摘 要 I HYPERLINK \l _bookmark0 Abstract II HYPERLINK \l _bookmark1 第 1 章 绪论 1 HYPERLINK \l _bookmark1 1.1 HYPERLINK \l _bookmark1 问题的提出 1 HYPERLINK \l _bookmark1 1.1.1