汉语广告语言中性别身份建构-外国语言学及应用语言学专业论文.docxVIP

湘潭大学 学位论文原创性声明 本人郑重声明：所呈交的论文是本人在导师的指导下独立进行研究所取得的 研究成果。除了文中特别加以标注引用的内容外，本论文不包含任何其他个人或 集体已经发表或撰写的成果作品。对本文的研究做出重要贡献的个人和集体，均 已在文中以明确方式标明。本人完全意识到本声明的法律后果由本人承担。 作者签名： 日期： 年 月 日 学位论文版权使用授权书 本学位论文作者完全了解学校有关保留、使用学位论文的规定，同意学校保 留并向国家有关部门或机构送交论文的复印件和电子版，允许论文被查阅和借 阅。本人授权湘潭大学可以将本学位论文的全部或部分内容编入有关数据库进行 检索，可以采用影印、缩印或扫描等复制手段保存和汇编本学位论文。 涉密论文按学校规定处理。 作者签名： 日期： 年 月 日 导师签名： 日期： 年 月 日 Introduction Introduction 1 1 Introduction Thesis topic Language is a social phenomenon and plays an important part in social life. Language keeps on interacting with all kinds of social contexts. People’s uses of language differ due to their different class, status, education, occupation, age, gender, ethnicity and so on. All these social factors are related to language variation and language variety. Language variation and language variety are reflected in the differences at different linguistic levels of phonology, intonation, grammar, vocabulary, habit of language use and so on. Gender is one of the most important social factors that do appear to be related directly to language variation and language variety, and the study of language and gender is one of the major topics of sociolinguistics. The first widely influential study of gender differences and sexism in language use was presented by Robin Lakoff, a professor of linguistics at the University of Carlifornia, in the 1970s. In the years that followed the publication of Lakoff’s book Language and Women’s Place in 1975, a considerable amount of research was conducted in connection with Lakoff’s hypotheses. A lot of scholars (Garcia-Zamor, 1973; Bolinger, 1980; Spender, 1980; Fishman, 1990; Schultz, 1990; Leaper, 1991; Sheldon, 1993) began to do investigations on gender differences and sexism in language use. The researches of these scholars prove that gender differences and sexism do exist in language use. Advertising language has drawn much attention of many researchers (Leech, 1966; Vestergaad Schr?der, 1985; Cook, 2001; Tanaka, 1994; Zhao, 199