贵阳市QT房地产项目投资可行性分析工商管理专业论文.docxVIP

I I 摘 要 摘 要 作为 MBA 论文，本文从投资学、营销学、公司财务等学科的角度出发，结合 具体的房地产案例，对房地产投资可行性分析的一些经验和做法进行整理总结， 为今后的房地产项目进行投资可行性分析提供实践指导，帮助房地产开发企业规 避风险，增强市场竞争能力，提高经济效益。 本文围绕一个实际项目—— “QT”，通过对贵阳市经济发展、房地产市场行 业状况及项目开发条件的调查与分析，确定项目市场定位及目标客户市场，为项 目的投资开发提供理论依据。在对项目的市场定位、投资成本、资金筹措及销售 计划进行统筹安排后，着重对项目财务及开发风险进行了仔细分析。在财务分析 当中，通过对项目净现值和内部收益率的测算，为项目可行性分析提供了量化指 标。在项目风险分析方面，结合当前国家房地产政策、行业竞争、资金筹措等情 况对项目投资分析进行了重点讨论，并提出了具体的风险防范措施，使项目风险 预测的量化分析得到了完善和发展。本文希望通过研究，为房地产企业更好的适 应市场竞争，在竞争中求生存，求发展，提供一定的理论支持和较为成熟的应用 模型。 关键词: 房地产,可行性,净现值,风险,投资 II II Abstract Abstract As a MBA study article, this thesis deal with the practical experience In project of real estate according to the theory of Investment, marketing and Corporate Finance, try to draw a conclusion and to further promote to theoretical analysis, which can give a guidance to investment. So that the risk could be avoided and economic effects improved. Focusing on the project of —— QT, this thesis select the market positioning and Customer market Of project to provide theoretical basis for the investment and the development of the project, according to research and analyze economic development, real estate project development and operation conditions in Guiyang, we analyze the projects market positioning, the cost of investment, financing and marketing plans, and then focus on a detailed analysis of project finance and development risk, In the financial analysis, it puts forward a quantitative for project feasibility analysis according to estimate net present value of the project and the internal rate of return, Lastly, combined with the current national real estate policies, industry competition, financing, etc, we have a focus of analysis in the project risk analysis,and put forward specific measures to avoid the risk, improving and developing the quantitative analysis in the project’s risk prediction. Key words: real estate ,feasibility , FNPV , risk , investment PAGE PAGE IV 目 录 目 录 HYPERLINK \l _bookmark0 第一章 绪论 1 HYPERLINK \l _bookmark1 1.1 课题背景