哈尔滨太奇培训学校市场竞争力提升策略研究-工商管理专业论文.docxVIP

Classified Index: F713.52 U.D.C.: 339.137.2 A Dissertation for the Degree of MBA STUDY ON METHOD TO ENHANCING COMPETITIVE POWER OF HARBIN TAIQITRAINING SCHOOL Candidate： Liu Dali Supervisor： Prof. Yu Bo Academic Degree Applied for： MBA Affiliation： Harbin Taiqitraining School Date of Defense： November, 2007 Degree- Offering- Institution： Harbin Institute of Technology 哈尔滨工业大学工商管理硕士学位论文 哈尔滨工业大学工商管理硕士学位论文 - - I - 摘 要 随着我国各种考试制度和措施的建立，以民办教育形式兴起的针对各种 考试的考前培训教育机构逐渐发展，并形成了产业化。市场竞争力是企业的 命脉，通过加强企业的竞争力来增强企业的生命力是提高企业效益的重要途 径。本文以哈尔滨太奇培训学校为例对 MBA 考前培训学校的竞争力进行了 研究。 哈尔滨太奇培训学校是一所民办的 MBA 考前培训学校，创建于 2003 年， 隶属于北京三民太奇集团，具有独立的法人。哈尔滨太奇培训学校作为一种 新生的教育机构，由于有章可循的管理经验欠缺，存在着很多的弊端，导致 学校竞争力低下，发展缓慢，效益不高。本文通过 SWOT 分析方法，分析了 哈尔滨太奇培训学校存在的优势和劣势以及威胁和机遇。利用“市场竞争理 论”从市场竞争基本概念出发，对市场竞争战略进行了分析。结合我国 MBA 考前培训的市场状况和对哈尔滨太奇培训学校 SWOT 分析的结果，对哈尔滨 MBA 考前培训市场的需求和供给，以及经营环境、市场竞争状况等问题进行 了分析。提出了一系列加强哈尔滨太奇培训学校的市场竞争力的措施。 本文从一个全新的视角，运用经济学、营销学等学科中的有关概念与分 析框架，对哈尔滨 MBA 考前培训市场的市场竞争力问题进行分析与探讨， 对进一步研究我国民办教育的市场竞争力提供了依据和参考。 关键词 太奇培训学校；市场竞争；SWOT 分析；核心竞争力 - - II - Abstract With the development of the examination system in China, various training schools are founded and industrialized. In this paper, Based on the Harbin TaiQi training school, the competitive power of the training school for the entrance exam of MBA is studied. Harbin TaiQi training school which is belonged to BeiJing San-Min Group, was founded in 2003. As a novel style training organization, it has more problems and disadvantage. The theory about market competition is described in this paper, and based on SWOT analysis theory, the stratagem of market competition is analysed. Combined the status of training market, and according to the example of TaiQi Training School in Harbin, the supply and demand of the training market for the entrance exam of MBA is researched, and the working environment and the status of market competition are described. Some measures of strengthening the competitive power are shown. A novel perspective is stated based on the knowledge about