毕业论文-我国农村消费品供应链运作的改进策略分析.docVIP

我国农村消费品供应链运作的改进策略分析 宁波大学国际学院本科毕业设计（论文） PAGE II PAGE I 本科毕业论文 （20_ _届） 我国农村消费品供应链运作的改进策略分析 Chinese rural consumer goods supply chain improvement strategy analysis 所在学院 商学院 专业班级 工商管理 学生姓名 学号 指导教师 职称 完成日期 年 月 日  【摘要】本文介绍了农村消费品及农村消费品供应链的相关概念，阐述了农村消费品的需求特点，并结合农村消费品市场的特征，界定了农村消费品供应链的运作效率。从运作主体、运作模式入手，阐明了我国农村消费品供应链的运作现状，分析了我国农村消费品供应链运作中存在的问题。结合我国农村消费品供应链运作中存在的主要问题，提出并分析了农村消费品供应链运作的直供体系改进策略和农村消费品供应链运作的供应链联盟改进策略。 【关键词】消费品；供应链；直供体系；供应链联盟。 Chinese rural consumer goods supply chain improvement strategy analysis 【ABSTRACT】This paper describes relevant concepts concerning rural consumer goods and rural consumer goods supply chain, explains the characteristics of rural demand for consumer goods, and defines the efficiency of rural consumer goods supply chain based on the characteristics of the rural consumer goods market. Use run subject and operation model to expound the operation status of Chinese rural consumer goods supply chain and analysis the problems existing in the rural consumer goods supply chain operation. Presents and analyses the Manufacturer Provides Straightly System improvement strategy for rural consumer goods supply chain operation and the Supply Chain Management Union improvement strategy for rural consumer goods supply chain operation. 【KEYWORDS】consumer goods；supply chain；Manufacturer Provides Straightly System；Supply Chain Management Union。 目　录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc293224410 1 引言 PAGEREF _Toc293224410 \h 1 HYPERLINK \l _Toc293224411 2 农村消费品供应链基本概述 PAGEREF _Toc293224411 \h 1 HYPERLINK \l _Toc293224412 2.1 农村消费品概述 PAGEREF _Toc293224412 \h 1 HYPERLINK \l _Toc293224413 2.2 农村消费品需求特点 PAGEREF _Toc293224413 \h 2 HYPERLINK \l _Toc293224414 2.2.1 农村消费品有效需求不足 PAGEREF _Toc293224414 \h 2 HYPERLINK \l _Toc293224415 2.2.2 农村消费品需求结构落后 PAGEREF _Toc293224415 \h 2 HYPERLINK \l _Toc293224416 2.2.3 农村消费品需求分散 PAGEREF _Toc293224416 \h 2