海峡两岸自行车产业的战略联盟模式研究-工商管理专业论文.docxVIP

摘要中国自行车及其零配件企业在全球自行车产业分工的体系中扮演着供应链 摘要 中国自行车及其零配件企业在全球自行车产业分工的体系中扮演着供应链 上制造者的角色，面对着自由化、全球化、低价位等浪潮的冲击，为了适应全球 产业分工与整合的情势，加上营销渠道掌握在别人手里，如何利用廉价的人力资 源与土地，以降低生产成本满足营销低价需求的经营趋势。并抓住在90年代初期 台湾的部分业者开始外移西进大陆的时机，有效结合双方的优势，共同期望建立 海峡两岸自行车企业战略联盟。 台湾自行车及零配件企业初期利用大陆廉价人力、土地资源做为其全球出IXl 的跳板策略是成功的，在大陆本土相同产业迅速崛起的同时，他们也面临着外移 西进大肆扩张，生产过剩及造成激烈竞争、严酷经营的局面。 在本论文的研究中发现，中小企业型态的自行车企业在早期洞悉国际分工是 经营成长必要因素下，中国自行车企业利用这一点，保住企业经营的利基与命脉， 并延续扩张企业在世界范围内经营的局面。就此作者提出了中国自行车企业战略 联盟的战略模式，并对操作模式提出了一些建议。 未来海峡两岸自行车企业应思考如何在创新与资源共享上更上一层楼，保留 现有的核心竞争力。战略联盟就是海峡两岸自行车企业不得不考虑的道路。 关键词：自行车企业竞争优势战略联盟供应链 AbstractChina Abstract China bicycle and bicycle fitting industry acted as manufacturing role of supply chain in global industrial division system．Facing impact of tide on liberalization， globalization，low price and ere．，and marketing channel controlled by other hands．At the beginning of 1990’s，in order to fit the situation on global industrial division and re-integration，and to cut the operating cost to achieve low price of human resource and place，some of Talwan bicycle enterprises moved into mainland，expecting to survive，cheap labor cost and real estate resource of China,and with mainland jointed strategic alliance． In the earlier period of investment,Talwan bicycle and bicycle industry fitting industry made successful strategy by use cheap labor cost,land resource in mainland as springboard of global product output’but later On．confronted many seriously operating situation as followed：overdue expand to outside，produce over plus，local industry’S grown up and compete for world market share． In this thesis，under the circumstance of intemational division，medium and small size ofbicycle enterprises played an important role in their strategic alliance，keep the basic and vitality ofenterprise and expand continuously． In the future，the bicycle enterprises of the China mainland and Taiwan should concentrate on innovation and resource sharing to keep core competence．In general， strategic alliance is the way for the bicycle enterpris