互联网促进体育产业创新驱动发展及其策略.docVIP

“互联网+”促进体育产业创新驱动发 展及其策略 颜小燕 安徽工程大学体育学院 摘要： 运用文献资料与逻辑分析等研宂方法对“互联网+”促进体育产业创新驱动发展 及其策略进行研宂，认为：“互联网+”促进体育产业凝聚大规模潜在需求用户， 开创了新的产业渠道模式；“互联网+”更新了体育产业的管理模式，促使小众 需求外显；“互联网+”作为内生性较强的技术在体育产业中扮演着重要角 色；“互联网+”为体育产业注入新的活力，促进体育产业多维整合发展；“互联 网+”将极大拓展体育产业外贸业务，颠覆了传统的商业思维。“互联网+”背景 下的体育产业创新驱动的发展策略在于注重思维引领，完善法律保障最大限度 减少由于科技发展造成的法律空缺所带来的损失;利用“互联网+”技术优化体 育用品制造业的提质增效，尝试品牌跨界合作，提升影响力;利用“互联网+” 的平台推动体育服务业发展，加快实现020商业模式；以科技为先导，推动“互 联网+智能技术”的发展，不断推动体育产业与高新技术的融合。 关键词： 体育用品制造业;体育服务业;体育休闲;体育文化产业;商业思维;产业集 作者简介：颜小燕（1978-）,女，安徽来安人，硕士，副教授，研究方向为体 育人文社会学。 收稿日期：2017-10-20 Study of Innovation-driven Development of the Sports Industry Promoted by aInternet+” and Related Strategies YAN Xiaoyan School ofPhvsical Education, AnhuiPo ly t e chnic University; Abstract： In this paper, we have studied the innovation-driven?development of the sports industry promoted by ‘‘Internet+” and related strategies using documentary analysis，logic analysis and other research methods. The results show that that ‘‘Internet+” helps the sports industry to attract large-scale potential users and has created new industrial channels and modes. “lnternet+” has updated the management mode of the sports industry and promoted the needs of niche market. “Internet+” as the technologies with strong endogeneity plays an important role in the sports industry. ‘‘Tnternet+” injects new vitality to the sports industry and promotes the multi-dimensional integrated development of the sports industry. ‘‘lnternet+” will greatly expand the foreign trade of sports products and has overthrown the traditional business thinking. The innovation-driven?development strategies of the sports industry in the context of “Tnternet+” attach importance to guidance by ideas and try to improve the legal guarantee to minimize the losses due to the legal vacancy caused by the development of science and technology.We should optimize the manufacturing of sports goods by making use of the ‘‘Internet+” technologies and attempt to carry out cross-border cooperation for brand