关于建立实时互动式商务信息服务模式的研究-英语语言文学专业论文.docxVIP

6、实例分析 6、实例分析 通过对网站的调查，分析了目前网站的互动性因素。并着重对海尔、长虹进行了 分析，总结了他们的优点和不足，阐明企业网站引入实时互动的可能性，以及引 入实时互动对网站的良性影响。 7、结论与展望 研究证明，信息实时互动式的商务服务模式能够发挥网站互动性的特点，解 决因沟通不畅引发的在电子商务中存在的一系列问题。其思想不仅可用于商务贸 易，未来在电子政务等信息服务中也有极大的运用空间。 关键词： 电子商务网络营销实时信息互动 网站 6 AbstractAs Abstract As the Fourth Media，network plays more and more the imponaIlt role in pe叩le’s life．Anything c咖ot develop without its o、ⅣⅡfeature．The promineⅡt featurc of network is intemction．Howeverat present，the electmnic business develops sta印antl v_The maill factor lies in its not∞mbining and exerting the instaIlt interaction of netwOrk．Ttlis paper tries to co加bine the imeraction of instant infbnnation wim the establishment of electronic busmess websiteS．and o￡fbrs the iⅡstant interactive mode of the business infbrmation senrice． 1．Forcword UNOECD poiIlts 0ut that the electronic busiⅡess bases on the open ne“rork induding the busiIless trade between enterDrises，aIld betwecn enterprises and consumers．(bmpreheⅡsively’electroIlic busiⅡess has bmad and narmw se璐e．The narraw sense refers to the electronic tmde，which mainlv bases on the !瑚sactioⅡon theⅡetworks．while the broad rcfers to the eledronic busi芏1ess， which contains various business activities 0n iIltemet iIlcluding the electIDnic busiIless， such market aⅡalYsis，clients connoction and material assi留【lInent etc．Net sale is how t0 seU霉00ds on iⅡtemet． The idea of the modem sale mode is tlle“One—tO一0ne”sale．which meaⅡs o疵ring iIldividualized sale seⅣicc accordiⅡg to the cnents’requirements throu曲me intemctive communication between enterprises a11d clients．It requests ttlat every sale decisiOn should dbeV the tenet of seⅣinE tlle cliems to set up tmst and honesty with them．and its core is the iIlteraction of infb曲ation． The prOm妇ent feal=Ilre of netwoIk is imcIaction．However，at present，the electmllic business develOps sta印antIy．ne main problem is 1acking the combination 0f its own ch趾actcristics，and it does not fmd way to solve the problem．nle rapid development Of network dete册ines