(佳能)公司介绍教案编写 .pptVIP

Canon 1.intraduction of the company of Canon 公司介绍 2.Analysis of Chinese market 中国市场分析 3.Marketing Programs 营销计划 Introduction of Canon 佳能公司介绍 日本佳能公司成立于1937年，以创造世界一流产品为奋斗目标，积极推动事业向多元化和全球化发展。 2009年佳能集团营业额达到348.83亿美元。 2009年被《商业周刊》杂志列入“全球最佳品牌”第33位。 目前分布在世界各地的控股子公司已达241家公司，员工168,879人。 Japanese Canon Inc. was founded in 1937,or the goal to create world-class products , and actively promote the development of the cause to the diversification and globalization. Canon Groups turnover reached 34.883 billion U.S. dollars in 2009. It was included in 33 of the worlds best brands by Business Week magazine in 2009. Currently the holding subsidiaries around the world has reached 241, employs are 168,879 . 公司理念(Company Philosophy) ? 佳能的企业理念是“共生”，共生是指忽略文化、习惯、语言、民族等差异，努力建设全人类永远“共同生存、共同劳动、幸福生活”的社会。 佳能以“促进世界繁荣和实现人类幸福为目标，正在不断努力。 Canons corporate philosophy is symbiotic, symbiosis refers negligible differences in culture, customs, language, ethnic, and strive to build a forever society of all mankind to co-existence, working together and happily live . To promote the worlds prosperity and humans happiness is regarded as the goal to Canon, and the efforts is ongoing. Digital camera in Chinese market 中国数码相机市场 中国市场数码相机需求量大 中国本土数码相机品牌市场份额小 中国缺乏数码相机相关的高端技术 外来品牌多家鼎力 Chinese market demand for digital cameras Small digital camera brand in Chinas domestic market share Chinas lack of high-end digital camera related technology Foreign brands more than the full 佳能是中国市场数码相机关注度最高的品牌 Marketing Mix 4Ps Marketing Programs 01 02 03 Product Price Place Promotion 4Ps Marketing Programs In order to enable the company to make profits, It has to consider the marketing mix, which includes product, price, place, and promotion. Only implemented appropriately can they create synergy among them. 为了使公司能够赚钱，就要考虑的营销组合，包括产品，价格，渠道和推广。只有实施适当的，他们可以创造协同效应。 EOS单反系列与尼康的对比 EOS单反系列与尼康的对比 the production of digital camera as the main product line. There are several key product attributes that sho