中西颜色差异(跨文化交际课程).pptVIP

RED * Culture Difference of Color Words in Chinese and Western Countries 颜色 Color Culture The symbolic significance of various colors in different national languages often differs a lot in feature, some of which even arouse advocating and taboos towards colors respectively. The symbolic significance of this difference in color between different cultures is due to the different cultural and historical background and the different aesthetic psychology of each nation. 红色 RED 颜色 RED in china ——红色 Since red color is the symbol of good luck, happiness, success, health, harmony, p