McCain v. Obama Town Hall Debate课件.pptVIP

Selection Bias Professional Criteria for Newsworthiness Drama, color, simplicity 精品文档 Long Island News Experiment How to tell an “unemployment is increasing” story? Framing Causal Iyengar and Kinder, Experimental demonstrations of the “not-so-minimal” consequences of television news programs, American Political Science Review, 1982 精品文档 Systemic Explanations National trend in increasing unemployment 精品文档 Individual Explanations unemployed auto worker in Ohio 精品文档 Framing (cont) What is the most important cause of poverty Systemic Framing viewers 78% say (the recession) or government an