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syb创业计划书旅行社
旅行社 目录 第一章执行概要·······················································1 企业概况·······················································1 目标市场·······················································1 投资和财务·····················································1 组织和人力资源·················································1 第二章企业描述·······················································2 企业名称·······················································2 公司概况·······················································2 目标市场·······················································2 企业选址·······················································2 企业宗旨·······················································2 资本构成·······················································3 核心竞争力·····················································3 第三章产业分析························································4 SWOT分析报告·················································4 大学生旅游市场特征·············································5 第四章市场分析························································6 第五章营销计划························································7 计划摘要·······················································7 市场调查及分析·················································7 营销策略·······················································7 第六章管理团队与公司结构··············································9 团队组织管理···················································9 人力资源管理···················································12 第七章运营计划························································13 运营主目标定位·················································13 运营目标的有形定位·············································13 运营市场定位···················································13 产品定位·······················································13 价格定位·······················································13 渠道定位·······················································14 促销定位················
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