英语专业毕业论文：The Transliteration of Trademark.docVIP

英语专业毕业论文：The Transliteration of Trademark 　　摘要:音译是翻译中的一种方法，在音译过程中有许多规律可循。音译在商标翻译中的具体方法和类别，它主要包括：直译音译，美化音译，根据产品的特点音译，根据产品的变众音译以及混合音译等。结合具体的商标，实例加以阐述，为以后的音译工作者提供了基础经验。 　　关键词:商标音译商品 　　Abstract：This article concerns about one of translation methods. What rules should be followed in the process? After the affirmation of the transliteration’s contribution to the trademark translation, the article shows the specific methods and categories of the transliteration in the translation process of trademark. The trademark transliteration includes these majorities: Direct transliteration, Elegant-translation and carrying on transliteration by product’s character’s and carrying on transliteration by target customers and Hybrid transliteration and so on. It will be talked about with some actual brands. To offer some basic experiences for the translator in the future is this article’s purpose. 　　Key words：trademarktransliterationcommodity 　　 　　1. Introduction 　　 　　At the very begging a trademark is only a kind of mark of commodities. But it has already been an invisible part of a commodity’s value in recent years. Another trend is that international business becomes more and more important and it brings a new challenge for translations to translate a proper trademark for the customers and companies. In fact , in the process of trademark translation, which one is important and how to use it in so many methods of translation? Here will this article talk something about transliteration that may answer those questions. 　　The Chinese opening up policy is further deepening and many foreign enter-prices take much more economical activities in china. It entices greatly Chinese people’s economical lives and brings Chinese so many new brands and companies. At the same time the domestic commodities walk into everywhere in the world, and every legal commodity has its own trademark. What are the functions of trademark? It has two main functions, the first: It has the guarantee product qu