谈特色酒店的经营与管理.docVIP

谈特色酒店的经营与管理 学 生：王奕珊 江汉大学文理学院商学部 指导老师：吕翠华 江汉大学文理学院商学部 摘 要 随着酒店业的快速发展和业内竞争的加剧，特色酒店的话题越来越多地引起人们的关注，多一分特色就多一分竞争力的观点，已经为大家认同。但是，如何认识特色、选择特色、实现特色、经营特色却是业内普遍面临的问题。正确认识特色酒店与普通酒店的不同之处，才能更好的经营和管理特色酒店，了解特色酒店的局限性，才能认识到自身的不足并改进之，使自己在与其他酒店的竞争中长期占据优势位置。 关键词 多元化；人性化；特色化；差异；主题酒店；酒店文化 Talking about Characteristic Hotel Operating and Management Abstract The aggravating which and industry in competes along with the hotel industry fast development, the characteristic hotels topic more and more arouses peoples interest, many one point characteristics on many one point competitive power viewpoints, already for everybody approval. But, how to know that the characteristic, the choice characteristic, realize the question which the characteristic, the management characteristic are actually industry in face generally. The correct understanding characteristic hotel and the ordinary hotels difference, can a better management and the management characteristic hotel, understood that the characteristic hotel the limitation, can realize and improves it to own insufficiency, causes itself and other hotel competition medium and long-term hold advantage position. Key Words Diversity; Humanization; Characteristic; Differences; Theme hotel; Hotel culture 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc291192021 绪 论 PAGEREF _Toc291192021 \h 1 HYPERLINK \l _Toc291192022 一、特色酒店与普通酒店的不同 PAGEREF _Toc291192022 \h 1 HYPERLINK \l _Toc291192023 （一）酒店的环境和设施特色 PAGEREF _Toc291192023 \h 1 HYPERLINK \l _Toc291192024 （二）酒店的产品和服务特色 PAGEREF _Toc291192024 \h 1 HYPERLINK \l _Toc291192025 （三）酒店的餐厅和饮食特色 PAGEREF _Toc291192025 \h 3 HYPERLINK \l _Toc291192026 （四）酒店的文化和娱乐特色 PAGEREF _Toc291192026 \h 3 HYPERLINK \l _Toc291192027 （五）主题酒店 PAGEREF _Toc291192027 \h 4 HYPERLINK \l _Toc291192028 1、自然风光酒店 PAGEREF _Toc291192028 \h 4 HYPERLINK \l _Toc291192029 2、历史文化酒店 PAGEREF _Toc291192029 \h 4 HYPERLINK \l _Toc291192030 3、城市特色酒店 PAGEREF _Toc291192030 \h 4 HYPERLINK \l _Toc