旅游景区亲子旅游产品创新开发研究-旅游管理专业毕业论文.docxVIP

Research Research on Innovative Development of Parent--Child Tf鼍veI Products at Tourist Attractions Abstract During the Twelfth Five-Year Plan period，Chinas economy has been growing slowly, while the tourism industry,as the tertiary sector,is increasing at a fast pace．In 2015， revenues on tourism industry took 4．88％of China’s GDP,and its overalI contribution to GDP reached 10．8％．Population employed in the tourism industry accounted for 10．2％of the nation’s total employment．Tourism has become a new motivator to boost economy．The rapid growth of tourism can be attributed to series of factors：the improvement of people’s disposable income，the changing consumption habits of the general public，the adjustment of national economic structure，the implementation of paid vacation and the advocacy of public leisure travel by the central government． In a favorable macro political and economic environment,the market has seen a huge transformation．In October 2013，“Where Are We Going，Dad0 an interactive parent—child reality show recorded by Hunan TV,became a nationwide heat．The program stimulated the promotion of various forms of tourism and their products．After the broadcasting，the six tourist destinations in the program gained instant prestige．Also，this program upgraded the plain student travel and family travel to parent-child travel．Meanwhile，the appeal for universal two—child policy by large numbers of demographers and the general public was intensilying until the policy was adopted at the Fifth Plenary Session of the 18th Central Committee in 2015．This vital policy change will lead to a new period of baby boom and in turn，will provide sufficient market capacity for parent—child travel．The concept of parent-child travel attracted rapid public attention in 2014 and 2015，during which time lots of famous travel related agencies such as Analysys．iResearch Zuoyu Capital?Ctrip?Tuniu．com released special reports on parent·-child travel market,as well as white paper on parent··child t