华南理工大学企业战略管理英文课件Chapter 1 Introduction- Corporate strategy and strategic management.pptVIP

Chapter 1 Introduction: Corporate strategy and strategic management Manli Huang School of Business Administration, Research Center of Chinese Strategic Management, SCUT Any business are embedded in a specific operating environment; In order to achieve their aim of the operation, the enterprises must adapt and make use of this particular environment, including attaining inputs and reasonable returns; Corporate strategy can be seen as an overall and long-term response to the external environment to achieve their business objectives . Section1: Environment, Competitiveness and Decisions 1.