旅行社业规模扩张策略及其实证研究-人文地理学专业毕业论文.docxVIP

AbstractChina’s Abstract China’s tour industry has gained the great achievement as result of the quickly development of more tban 20 years，but at the same time，the financial performance of tour enterprises is declining，especially in recent years．The situation of disharmony is closely related to the disorder of tour market，which is caused by small scale of china’s travel agencies and shoaage of tile large—scale travel agencies with market conformity power．On the other hand，The China’s travel agencies face series of new changes，such entrancing the WTO，continual increasing of the traveling market，further subdividing of the traveling market，the tendency of network management and Under the pressure of domestic and international competition，how China’s travel agencies realize business expanding，and enlarging business scale?Strengthening the enterprises’survivability and competitive power become the most important matter of country’S travel agencies． The reality request that country’s travel agencies must expand and grow up quickly possible，however,up to now,the system research as for this subject of“travel agencies expanding“is little This paper refers to and absorbs various former researches，uses the method and theory of economics of scale，Business growing，Business Strategy and Capital Operation． with theory analysis and case study,put forward the view of myself about the。’travel agencies expanding“ The paper analyses the driving forces behind the business expansion of travel agencies and ／ backgrounds and conditions oftravel industry ofChina The paper further analyses current state of business expansion oftravel agencies and accompanying problems associated with such expansion． The paper analyses the basic expansion modes oftravel agencies and puts forward some plans for business expansion of travel agencies in conclusion．Finally,on the basis of previous analysis． the paper cites some measures regarding business expansion of Chinas travel agencies and makes analysis t