科教电视的策划研究-教育技术学专业毕业论文.docxVIP

摘要：，、 摘要： ，、 ／ 人类社会正步入知识经济时代，公众的科学素养成为一个国家可持续发展战略进程中最 土～ 基苯的制约因素．传播科学技术知识的途径多种多样．而科教电视作为中国公众获得科学技 术信息的最主要的渠道．理应担负起提高公众科学素养的重任。 策划是现代电视制作传播的重要环节。对于科学性、知识性、专业性较强的科教电视节 目来说，策划显得更加重要和迫切．而从当前科教电视的制作传播现状看，科教电视从业人 员的策划意识和策划水平亟待加强。V 1 本文从科教电视的特性出发，对科教电视策划的必要性、策划主体和客体、策划的程序、 —————————～ 内容等方面进行了具体的分析，对当前策划实践中成功的范例及存在的问题进行了探究。并 形成以下结论：节目、栏目和频道是电视传播内容与形式结台存在的三级层次。科教电视的 策划应是对节目、栏目和频道全方位的综合策划． 科教频道或科教栏目的镶划．是在相当长一个时期中对频道或栏目的结构、内容与外在 形态的总体规划和设计，而科教节目策划则是在栏目制作播出的过程中，随着时间的延续而 持续进行的一种镶划活动。科教栏目对其内容、形式的规定制约着单个节目的燕划，而科教 节目的策划是实现科教栏目铱划方案的必要手段。是科教栏目策划的进一步发展和延伸． 本文通过对以上兰级层次的研究．对科教电视的镱划做出理论的解释和分析，井提出了 一些较可行的操作方法和模式． 科教电视 一 戤 托 关键词： Abstracts：The Abstracts： The human society is stepping into the Times of the Knowledge Economy,and the Public Science Literacy has been regarded as the most fundamental restrictive factor in 8 strategic procedure for a country to develop continually．Though it has many ways to spread the science and technology knowledge，science television，the most important medium way for our Chinese people to get science and technology message，should undertake the responsibility of improving the Public Science Literacy． Scheming is the key link in modem television design。To science television program，which is specialized in science and knowledge，scheming becomes even more important and imperative． And from the present situation in television design，the scheming consciousness and the ability of those programmers are waiting to be improved urgently． This article，which is based on the speciality ofscience television，makes concrete analyses in terms of necessity,subject and object,process and content of the science television，end also makes some explorations of the successful models and problems in scheming practice．And all leads to the following conclusions：program．column-channel is the three layers integrated by the content and form of the science television，so the scheming of science television should be the all-directional synthetical scheming to all these three sleps． The schemin