旅行社企业竞争力研究-旅游管理专业毕业论文.docxVIP

山东师范大学硕士学位论文Research 山东师范大学硕士学位论文 Research on Enterprise Competitiveness of Travel Service Abstract Since the implementation of the‘‘golden weekend’system in 1999，the number of travel services in China has largely increased．However，it is just a quantity growth．The enterprisemonomer scale is slight and the repetive production phenomenon is very common．The whole industry has long been known as”small， dispersive，weak and bad．That is also to say the travel agency enterprise competitiveness is very weak．At present researches on this problem are mainly focus on the phenomenon description，and the deep level analysis is very little；also，there are much more research on the core competitiveness than on the correlative theory system analysis．In this situation，bases on the present situation of the travel service industry,with the aid of research achievements related，this article attempts to define the definition ofthe enterprise competitiveness oftravel service and systemize the related influnce factors；furthermore，all index system of the enterprise competitiveness is set up in order to give some right suggestions for the improving ofenterprise competitiveness ofthe travel service． This paper mainly contains the following contents：fundeamental theoretical studies of enterprise competitiveness of travel service，studies of the impacting factors of enterprise competitiveness of travel service，and studies of the system of index of the enterprise competitiveness of travel service．There are two major achivements in this paper：one is the influence factors model of travel service 山东师范大学硕士学位论文enterprise 山东师范大学硕士学位论文 enterprise competitiveness has been structrued，which is isolated from the traditional analysis of thought being confined to the core competitiveness；the other is that the attempt has established the travel agency enterprise competitiveness appraisal index system and the appraisal method，both considering the financial factors and non-financial factors which simultaneously pay