2012年信息平台_三网融合的产业制 高点.pdfVIP

DOI:10.13495/j.cnki.cjjc.2012.03.009 国际新闻界 2012.03 传媒研究 [文章编号] 1002－5685 （2012）03-0071-06 信息平台：三网融合的产业制高点 □ 谷 虹 （ 暨南大学新闻与传播学院，广州，510632） [摘要] 三网融合最直观的影响是消融了传媒产业、信息技术产业和电子通信产业的边界，形成 了一个“媒信通融合大产业”，而三网融合最深远的影响则是竞争方式的改变和竞争焦点的转移。以开 放、对等、协作、共享为特征的“平台模式”将成为融合产业中最具竞争力的发展模式，而“信息平台”这 种新型产业组织形式将成为三网融合产业竞争中的制高点。 [关键词] 信息平台；三网融合；媒介融合 Information Platform: the Commanding High Ground of Triple Play GU Hong (School of Journalism and Communication, Jinan University, Guangzhou, 510632) Abstract: The most intuitive impact of the triple play is blurring the boundaries between media, information technology and telecommunication industry, and forming a MIC Convergence Industry. However, the most far-reaching impact of triple play is the change of the way of competition and shift of competition focus. Platform Mode with the characteristics of openness, equality, cooperation and sharing will be the most competitive development mode in convergence industry. Moreover, information platform, the new forms of industrial organization will become the Commanding Heights of triple play. Key Words: Information Platform, Triple Play, Media Convergence [ 中图分类号] G206.2 [文献标识码] A 后，意味着双方都可以进入对方的产业领域。广电的 诉求是做双向业务，获得独立的互联网出口。 电信的 广电电信融而不合引发全面复制性竞争 诉