民生银行南昌分行社区银行经营案例研究-金融专业毕业论文.docxVIP

万方数据 万方数据 目 录 1 导论 ·······························································································1 1.1 研究背景及意义 ········································································1 1.1.1 研究背景··········································································1 1.1.2 研究意义··········································································1 1.2 社区银行经营知识概述 ·······························································2 1.2.1 社区银行的概念·································································2 1.2.2 社区银行经营特征······························································2 1.2.3 社区银行与相关传统银行在经营过程中的比较 ·························3 1.3 文献综述 ·················································································4 1.3.1 国外研究概况····································································4 1.3.2 国内研究概况····································································5 1.4 研究思路和方法 ········································································6 1.4.1 研究思路··········································································6 1.4.2 研究方法··········································································6 1.5 创新与不足 ··············································································6 2 民生银行南昌分行社区银行经营案例介绍 ··············································7 2.1 民生银行南昌分行社区银行经营背景 ·············································7 2.1.1 城镇化的快速发展······························································7 2.1.2 银行竞争的日趋激烈···························································7 2.1.3 银行服务的智能化······························································7 2.2 民生银行南昌分行社区银行经营情况 ·············································7 2.2.1 初步建成经营网点······························································7 2.2.2 公司资源与产品服务并重的经营模式 ·····································8 2.2.3 客户分层的营销模式························································· 12 3