旅游外宣广告的修辞叙事批评——以《美在广西》为例-外国语言学及应用语言学专业毕业论文.docxVIP

i i Acknowledgments Writing the thesis is a happy and rewarding process, and its completion only owes to the author of this dissertation, but also owes to those people who help and support me. First and foremost, I would like to take this opportunity to express my sincere gratitude to my supervisor, who offered a lot of constructive suggestions when this study was developed. Although Professor Peng Xuan was often occupied by her teaching task and research, she spent much time and energy discussing with me, guiding me to develop the research and offering practical suggestions. This thesis was finished in a smooth and rewording way with her professional guidance, specific comments, patient supervision and constant encouragement. During the process of writing this thesis, not only my knowledge of relevant theory is supplemented, but also I learn how to do research from Professor Peng. Moreover, my great thanks also go to all the teachers who did me a favor to improve this thesis and marked my dissertation. There is no doubt that my knowledge and horizon are expended and broaden with their great help. Besides, I also would like to thank the authors who provide the adequate sources I have cited for making my dissertation possible. Last but not least, I would like to give my thanks to my family for making me have a enjoyable and fulfilled life in Guangxi University by sharing both happiness and sorrows with me. ii ii 摘 要 由于经济和文化快速发展，其全球化进程也不断推进，各地旅游业也逐渐步入国际 化时代。根据世界旅游组织的预测，中国将于2010年成为世界第二大最受旅客喜爱的旅 游胜地；并将于2010年成为最受全球旅客青睐的旅游目的国。随着旅游业的全球化，地 方旅游外宣传广告越来越讲究劝说性。作为中国第一部旅游形象宣传片，《美在广西》 在2002年完成后接连获国内外电视大奖,它已经成为广西对外宣传的一张名片了。在学 术界，大多数学者主要从影视视觉分析的角度对这部宣传片进行探究，但很少学者从修 辞学的视角对其进行研究。另外，《美在广西》突破了旅游外宣广告的传统宣传模式， 以乐章式的独特叙事方式展示广西的山水和人文之美。因此，从修辞叙事批评的角度分 析《美在广西》的成功之处及必要又有意义。 本研究在修辞学的叙事批评理论指导下，采用定性的研究方法，从叙事因素、叙事 结构以及叙事符号三个层面探究旅游外宣广告《美在广西》的修辞。在叙事因素层面， 本文分析该旅游外宣广告的主要叙事因素以及各因素之间的相互关系，以期揭示其修辞 动机。在叙事结构层面，通过对旅游外宣广告《美在广西》中五个部分的结构分析，力 图揭示叙事结构的修辞目的。在叙事符号层面，通过对旅游外宣广告《美在广西》字幕 的言语符号，色调和镜头的图像符号的探讨，发现其各自的修辞动机。