上海财经大学国际工商管理学院战略管理课件Lecture 1 History, Theories, Concept and Process.pptVIP

lecture One History, Theories, Concept and Process Emerge and development of strategy management Phase 1: the formation of modern enterprises 1820s to the beginning of 20th century Competitive concept? Phase 2: scientific management (mass production) Before 1930s The theory of Taylor, Fayol and Weber Phase 3：Marketing management (mass sale) 1930s to 1950s Market oriented Phase 4：strategic management After 1960s 1960s: grow up 1970s: development 1980s: consideration 1990s-now: development further Value oriented Big or small? Diversification or focus？ Entrepreneur’s matter？ Competition or coope