山东财经大学国际经贸学院国际市场营销学课件 Chapter11.pptVIP

International Marketing国际市场营销学 School of International Trade, Shandong University of Finance and Economics 山东财经大学（筹）·国际贸易学院 International Distribution Channels Chapter 11 Chapter Outline 1. Nature of Distribution Channels 2. Distribution Channels Strategy 3. Distribution Channel Structures 4. Locating Selecting and Motivating Channel Members 5. Internet and Distribution Channels 1. Nature of Distribution Channels 1.1 Distribution channel Channels of Distribution is known as Place in the 4 Ps model of Marketing. Distribution Channels provide the utility of place, of having products where t