面向在线服务环境的信任及信誉模型研究-计算机应用技术专业毕业论文.docxVIP

浙江大学Mi 七年位论文 Abstract Abstract With the development of the intemational information technologies ，Gradually， the environment of the traditional business start to change，it from the closed competition technology tums into an open ，shared diverse online service-oriented environment ， more and more clients takes part into it，and enjoy the benefit from the convenience and efficient intemet technology services. However，because of the lack of trust mechanism ，it appears a large number of illegal business behavior ，such as fraudulent online transactions ，Intemet fraud ，it has blocked the healthy development of it. Encryption，identity verification these kind of traditional network security technologies cannot solve the problems of mutual trusts，so in the online service-oriented environment ，we must adopt trust mechanisms to maintain trading order. Trust and reputation is one kind of cross-subjects that combines sociology， psychology ，economics ，management science and other subjects related to that field. This paper starts from the perspective of computer science，it combines with many types of subjects，also analyzes the cuηent research and background of the trust reputation. Meanwhile it carries out the cIassification research on trust，it analyzes the nature of dynamic，implicitness ，asymmetry，transitiveness ，asynchrony ，gravityas weII as reputation ，the extension of trust. Based on the summary of a variety of models ，this paper combines with present application of online reputation system，and analyzes the key issues needs to be addressed during the design period ，it including the longlive identity，rating mechanism ，incentive mechanism ‘ malicious attack，reputation updating method ，ect. This paper is based on the Sporas model ，carries out a kind of online service-oriented environment SOETrust reputation model ，aiming at the lack