上海财经大学国际工商管理学院战略管理课件Lecture 7 Competitive Strategies.pptVIP

Lecture 7Competitive Strategies Generic strategies of Porter Cost Leadership Competitive advantage: low cost Price strategy profit of low cost company Context Customer sensitive to price Few ways to achieve differentiation Customer not care for brands A lot of bargaining How to achieve low cost Scale economic and Learning curve（experience curve） Scale economic: Limited by the nature of the business, products, market, and the management Experience curve: familiarity, specialization, tacit knowledge, innovation, standard The difference between companies in learning Reduce transaction cost oth