山东财经大学国际市场营销课件 Chapter 4 The Political egal Environment of International Marketing.pptVIP

International Marketing国际市场营销学 School of International Trade, Shandong University of Finance and Economics 山东财经大学（筹）·国际贸易学院 The Political Legal Environment of International Marketing Chapter 4 Chapter Learning Objectives 1. The factors that affect stability. 2. The political risks of global business. 3. Reducing the effect of political vulnerability. Chapter Learning Objectives 4. The three heritages of today’s legal systems 5. The four methods of dispute resolution 6. The legal differences between countries and how to affect international marketing plans 4.1 Causes of political instabi