科信石油工程咨询公司发展战略研究工商管理专业毕业论文.docxVIP

I I 科信石油工程咨询公司发展战略研究 摘 要 工程咨询业是一个知识密集型行业，近年来发展迅猛，机遇与挑 战并存，中小咨询企业普遍缺乏正确的战略指导。本文通过对影响科 信公司竞争力的重要因素进行研究，提出实施品牌战略和知识型人才 战略是解决科信公司发展战略问题的重点方向。对其它中小咨询企业 也有一定参考价值。 本文首先进行了科信公司的现状分析，以战略管理理论和人力资 源管理理论为理论指导，通过分析科信公司内部条件的优势和劣势， 运用 IFE 矩阵分析得出调动知识型人才的积极性是公司亟待解决的 关键问题。在分析科信公司外部环境的机会与威胁时，通过运用 CPM 矩阵和 EFE 矩阵，得出创立企业品牌也是科信公司一个迫切需要解 决的重要问题。最后，根据 SWOT 分析，归纳出科信公司的发展战 略的核心与出发点是知识型人才战略，树立科信品牌应以打造知识型 人才团队为基础，并提出了具体的实施措施。 本文创新点主要为应用方面的创新，围绕着打造知识型人才团 队，以知识型人才战略为基础树立品牌的创新思路，提出了一系列适 度超前、可操作性较强的措施，如以差异化、市场重点集中、战略联 盟为方向，以确保服务质量为核心进行品牌建设的品牌解决方案；“导 师制”、“人才输出”的人才培养方法，“双职业阶梯”的职业生涯规 划方法，知识型人才团队建设方法，解决劳资利益对立的“合伙人制” 方法等有创新意义的管理方法。 关键词 发展战略/品牌/知识型人才 II II THE STRATEGY RESEARCH IN KEXIN OIL ENGINEERING CONSULTATION ENTERPRISES ABSTRACT Engineering consultation is a knowledge-intensive industry. Some of those small and medium engineering consultation enterprises lack the right strategic guidance. This paper gives the suggestion that the important direction for the Kexin Company is bringing the brand strategy and knowledgeable talent strategy into effect by researching the some important factor, which effect the competition of Kexin Company. This paper firstly analyses the current situation of Kexin company, with the directions of strategy management theories and human resources management theories, and simultaneously by analyzing the companys inner advantages and disadvantages, and using the IFE MATRIX analyzing method, it find out the activity of the knowledge talent is the key problem to be solved. Using the CPM matrix and EFE matrix to analyze the chance and challenge Kexin company, this paper gets another conclusion that the brand is another problem which should be solved immediately for the science and technology information company. At the end of this paper, according to the SWOT analysis, it gets the final conclusion that the core of the company’s development strategy is knowledge talent strategy, and building up the brand must base on the talent team. This paper also gives some specific measures