20XX年杂志广告研究.docVIP

PAGE PAGE 33 目　录 上海当代杂志广告研究(1979-2003年)··················2 摘要···································································2矚慫润厲钐瘗睞枥庑赖賃軔朧碍鳝绢懣硯涛镕頃赎巯驂雞虯从躜鞯烧。 Abstract···························································3聞創沟燴鐺險爱氇谴净祸測樅锯鳗鲮詣鋃陉蛮苎覺藍驳驂签拋敘睑绑。 关键词·······························································3残骛楼諍锩瀨濟溆塹籟婭骒東戇鳖納们怿碩洒強缦骟飴顢歡窃緞駔蚂。 序论·································································4酽锕极額閉镇桧猪訣锥顧荭钯詢鳕驄粪讳鱸况閫硯浈颡閿审詔頃緯贾。 第一章、中国当代杂志及杂志广告市场现状分析···4 一、杂志广告收入持续大幅上涨······························4 二、杂志广告印刷质量大幅提高······························5 三、杂志的出版周期缩短·······