韩剧与美剧收看对中国大陆观众择偶偏好的涵化效果研究.docVIP

韩剧与美剧收看对中国大陆观众择偶偏好的涵化效果研究 Transnational Imagination of Love and Ideal Partner:The CultivationEffect of Korean and American Television Dramas Viewing on ChineseMale and Female Audiences Mate Selection Preference 作者： 张晓 作者简介： 张晓，香港中文大学新闻与传播学院博士生。 内容提要： 随着全球化电视环境(globalized TV context)的发展， 中国大陆观众对于以韩剧、美剧为代表的境外电视剧的消 费日渐普遍。电视剧作为一种影响力广泛的主流电视类型 (genre),大量展示了浪漫爱情与亲密关系的实践，成为 个人习得亲密关系观念的重要场所，塑造着个人对于亲密 关系伴侣的期待［1］。涵化效果研究的“主流效应 (mainstreaming effect)假设”,重度的电视收看能够 缩小男性与女性之间由于性别所产牛的观念差异，然而这 种观念忽视了观众收看时常常根据性别“对号入座”，对 理想型男性与女性形象设定出不同甚至相反的标准。木研 究通过问卷调查的方式访问了 556位受访者，发现韩剧、 美剧的收看对于男性、女性受访者能够产牛不同方向的涵 化效果，韩剧、美剧收看与性别对于个人的择偶标准会产 生交互性效果(interaction effect)。 With the rise of globalized television context, it becomes increasingly common for Chinese audiences to consume foreign television dramas represented by Korean and American television dramas. Through displaying romantic love and intimate relationships,television dramas can be viewed as an important source for individuals to learn about intimate relationships values,shaping their expectation of intimate partners (Eggermont, 2004). According to the mainstreaming effect hypothesis of cultivation studies,heavy television viewing could narrowing the conception differences between opposite genders. However, this hypothetical argument ignored the ubiquitous practice of doing gender, that might leading to difference cultivation effeet on male and female audiences (West Zimmerman, 1987). Survey result of 556 respondents reveals that for male and female audiences,Korean and American television dramas viewing could have opposite cultivation effect, interaction effeet is significant between gender and the Korcan/Amcrican dramas viewing in prcdicting mate selection criteria. 期刊名称：《新闻春秋》 复印期号：2017年04期 关键词: 择偶标准/韩居H/美居H/涵化效果 mate selection CTiteTia/doing gender/KoTean television drams/American television dramas/cultivation effeet 【中图分类号】G220【文献标识码】A Giddens ( 1993 )在其著作《亲密关系的转变：现代社会的性、爱、欲》当中 提到，在18世纪与浪漫文学同期兴起的浪漫爱情(romantic love ) 令亲密 关系脱离单纯的性、延伸出新的意