Mcdonald麦当劳英文简介.ppt

;;Directory;;Ray Kroc;;Ray Kroc‘s first ( April 1955) franchised(特许经营） restaurant in the chain, similar in style to the McDonald brothers 1953 franchised restaurants in Phoenix, Arizona and Downey, California ), Des Plaines, Illinois, USA.;;;Logo;?In 1962, McDonalds introduced its now world-famous Golden Arches logo.;;;Products of Big ;Burgers Sandwiches;Desserts Shakes;Beverages; Chicken Fish;?McCafé;;Management Philosophy: QSCV;Operation Principle;SWOT Analysis - Strengths;Whose food do Americans really like best?;SWOT Analysis - Weaknesses;International expansion Only s