零售商买方势力对关联方经济福利的影响研究-产业经济学专业毕业论文.docxVIP

首都经济贸易大学硕士学位论文 首都经济贸易大学硕士学位论文 《零售商买方势力对关联方经济福利的影响研究》 Abstract At present，the key point of China’S economic development is to adjust the economic structure．Wim the reform of the supply—front，in order to optimize market structure and industry,it is also necessary to work hard from demand side．The continuous change of retailing industry has direct influence on total demands of social consumer goods．Because of retailers’emerge，the professional division is clear-cut，each one being charged with specific responsibilities，where retailers for sale and producers for manufacture．In recent years，there has been significant consolidation and concentration among retailers．The buyer power,arising from increased concentration，will significantly influence the benefits of relative parties in retail chains． Considering the present situation of our country’S economy,this paper builds a basic economic model to analysis the positive implications of retailers’buyer power from the social welfare viewpoint．， and then to test the effects of another f-acto卜——仰酞et concentration with buyer power．To avoid the losses of interests，two parties will take appropriate strategies．Therefore，the paper builds Stackelberg model to analysis the different effects ofcollaboration between retailer and producer．The results indicate that，the existence of retailers’buyer power is good for the social welfare increase，but higher power will decrease the welfare of competitor；while the collaboration will further increase social welfare．Furthermore，although the increasing concentration ofretailing market will improve the competition efficiency,it will harm the consumers by pushing up the retailing price． The research is conducted both theoretically and through data and case study work． Apart from theoretical analysis，this paper also empirically studies the retail status in OUr country,and estimates the social losses caused by the power of large supermarkets．Then the paper