三网融合下电信运营商发展策略研究-工商管理专业论文.docxVIP

摘要摘 摘要 摘 要 随着新的三网融合时代的到来，电信业经历了从语音服务阶段、简单数据 业务和语音服务阶段、移动互联网融合阶段、产业融合阶段四个阶段。市场开 放程度加深，产业融合更加深化，运营商的地位将转变，未来的融合产业将会 出现内容与渠道并重的局面，运营商角色从唯一中心转变为多中心。电信运营 商应认识到，这种角色定位转变的同时，必须伴随着竞争策略的转变，竞争格 局从传统的寡头垄断变为多极化竞争，只有发挥各方的优势，进行互补合作才 能实现共赢。 本文将产业融合、三网融合、价值链理论相结合，从电信运营商市场竞争 环境和自身业务发展两个角度，主要对新的电信产业价值链核心环节及业务策 略发展两部分来探讨我国电信运营商在三网融合背景下的业务发展策略。 具体地说，三网融合产业生态系统中各成员存在互生、共生、竞争、合作 等极其复杂的关系，不同成员在产业中也承担者不同的角色。组成这个生态系 统的所有成员，都需要持有一种更为开放、更为包容的心态，共同搭建一个大 平台，并在其上共同进化。 电信运营商的发展也要遵循新的价值链的演变，清楚的认知到自己所处位 置的改变，时刻清醒的感知到周围市场环境的变化，依据自身的优势发展相应 业务，深度挖掘发现自身的潜力，为了客户更好的消费体验感受而做好自身的 发展。 ．五。4 关键词：三网融合 电信运营商价值链业务发展 AbstractAbstract Abstract Abstract With the new three nets fusion，the arrival of the era of telecom experienced from voice service stage，simple data services and voice service stage，mobile Internet fusion stage，industrial fusion stage four stages．Market opening degree deepen， industrial convergence to deepen，operators will be changed，and the status of future fusion industry will appear content and channel both the situation，the operators from the only center transformed the role for many center．Telecom operators must recognize that this role positioning change at the same time，it must be accompanied by competition strategy shift，competitive pattern from the traditional monopoly into multi-polarization competition，only play the advantage of all parties，win．win cooperation cail complement． This subject will industrial convergence，three net fusions，value chain theory， from the telecom carriers combined market competition environment and their own business development，mainly to the new two aspects of telecommunications industry value chain core link and business strategy to explore the development two parts in China telecom operators in three nets fusion background business development strategy． Specifically,three nets fusion industry ecosystem in the existing alternate， symbiosis and members of the competition and cooperation is extremely complex relationship，：different members in t11翻industry als