三网融合下视频资源的订购与分配策略研究-工业工程专业论文.docxVIP

万方数据 万方数据 摘 要 摘 要 国家提出需要进一步加强信息化建设，以信息化发展为导向和风向标，以此 带动其他产业发展，加快宽带网络速度提升建设，并提出实施三网融合战略，即 广电网、电信网、互联网三网合一战略。互联网络的高速发展，为我们带来的是 更多的共享资源以及更强烈的用户体验，从 2006 年视频网站在我国的发展到目前 已经白热化，网络视频的受众群体已经越来越大，在影响着更广泛的用户的同时， 也在影响着传统的广播电视行业，而传统媒体也已经注意到网络视频这个新的利 益增长点，在未来将会是三网融合主体企业的利益争夺点。三网融合的推进使得 原本依靠共享视频资源生存的视频网站在内容资源的获取上面投注成本巨大，视 频网站得以维系和发展的关键就在于网络视频资源的运营方式是否合理。 本文对三网融合背景下视频资源的运营策略进行了研究。本文首先讨论了三 网融合对广电网、电信网、互联网以及视频网站带来的政策、技术、业务层面的 影响作用及业务运营现状；其次，针对三网主体业务资源独占性严重、资源共享 性差，正版资源购买成本投资过大的现状，构建了三网融合下视频资源的合理分 配模型，提高了视频资源的合理利用效率和有效调配；三网融合主体企业视频资 源的订购策略，探讨了三网融合主体企业在一定时期内，一次性订购多种视频资 源的联合订购策略，实现订购成本、订购量的最优化以及系统总体订购成本最小 化，并运用遗传算法求解得到了合理的结果，通过 MATLAB 仿真算例验证了结果的 可行性；三网融合下主体企业的利益分配策略，在合作博弈的基础上引入 Shapley 值法来求解参与者的利益分配问题，并对 Shapley 值法进行了改进，加入合作风 险因子，更加实际的探讨了合作博弈参与方的利益分配问题。 关键词：三网融合，视频资源，运营策略，博弈，Shapely 法 I ABSTRACT ABSTRACT In terms of the policy that our country are going to further strengthen the construction of information technology, which stimulates the other industries and should be a guidance and benchmark as to accelerate the speed of broadband networks construction, and proposed the triple-play convergence strategy on the radio and TV network, telecom network, and computer network. High-speed development of the Internet brought us with more and more shared resources, as well as great user experience. Since the year 2006, video sites have developed into an intense situation, and the scale of online video audience has become increasingly large. Besides, the impact has also expanded on the traditional broadcast television industry, and the traditional media has already noted the online video, which would be a new growth point of interest, as well as a interests competing point among the triple-play main companies. Due to the promotion of the triple-play converge, video sites have to spend a huge amount of money on video resources purchasing, hence, whether the operating way is reasonable or not will either be a key issue to the existence and development of video sites. This article studied the operat