上海贝尔阿尔卡特的新产品开发体系-工商管理专业论文.docxVIP

上海贝尔阿尔卡特的新产品开发体系 上海贝尔阿尔卡特的新产品开发体系 摘要 当今世界的电信行业正在飞速发展。在这个竞争极为激烈的市场 中，新产品开发活动对于电信设备制造厂商建立竞争优势至关重要。 但是目前我国大多数的电信设备制造企业在新产品开发方面存在诸 多问题。这些问题主要体现在企业的新产品开发活动缺乏科学而有效 的体制保障。本文针对电信市场和产品的特点，结合新产品开发的理 论，以及产品开发创新行为对企业组织的要求，试图探讨和确定适合 电信企业新产品开发的体系保障。研究内容包括合理的企业组织结构 和科学的流程指导两方面。一方面讨论事业部制、直线职能制等几种 现代企业组织结构的异同，以及它们对新产品开发创新活动的适应程 度，另一方面确定什么样的阶段划分和动态过程模型比较适合电信设 备制造企业的新产品开发。同时以上海贝尔阿尔卡特的新产品开发体 系为例，研究其事业部制企业结构和矩阵制的产品开发小组的运行， 以及企业专门为新产品开发活动定义的PLC流程。通过理论和实例的 对照，了解一个实际的大型电信设备制造企业如何成功地开展新产品 开发活动。 关键词：上海贝尔阿尔卡特，电信行业，新产品开发，组织管理，产 品开发流程 THE THE DEVELOP SYSTEM OF NEW PRODUCTS IN ALCArEL SHANGHAI BELL ABSTRACT Nowadays the worldwide telecommunication market is growing fast．In this extremely competitive market，the development ofnew products is vital to a company to set up its advantage of competition．But currently most of the Chinese telecommunication manufactories are facing big problems on this topic．The problem mostly foens on a well structured develop system of new products．This article wills analysis the characteristics of telecommunication market and its products，and theories of new products development．The creative actions Can be motivated in a proper system．Thus it is the very topic that how the system is．There are two directions，one is the rationalized organization of telecommunication enterprise，and the other one is a well．defined procedure，which will guide the all—necessary activities within new products development in the company．The article describes several widely used structures such as business divisions，line—functional structures，matrix structures，as well as some useful processes for new products development．Finally a real example will be raised．ALCATEL SHANGHAI BELL,as a world famous telecommunication manufacture company,has set up its own system for new products development．The article will provide a detailed description about its business divisions，matrix project teams and ALCATEL PLC process，and how it works． KEYWORDS：ALCATEL SHANGHAI BELL，telecom market，new products develo