国际商务函电：Chapter 6.pptVIP

 A sales promotion letter A direct form of advertising, aiming at selling certain kinds of goods or services to selected types of customers so as to expand business. By this means, enterprises can draw potential customers’ attention and interest, convince them that they can benefit from the products or services offered, and thereby arouse their motivation to buy. Classification Ordinary sales letters — which aim at gaining new customers； Revivers — which are not to acquire new customers but to retain or regain old ones； Follow-ups — which express regret or surprise that no order has been received and discreetly inquire into the reason. Example: ordinary sales promotion letters Dear Sirs, We’re enclosing you with this letter a copy of our illustrated catalogue and price list for our Power Brand Shavers. The superior quality of our products helped us to acquire a sales volume of US$ 3 560 000 in New York last month, and the number is expected to increase this month. Moreover, our products are well known and universally acknowledged in UK, Italy, Spain, France, the Netherlands and many other European countries. Our recent market survey reveals that consumers are also very satisfied with the design of our products, which is not only visually attractive but also easy to be held. Apart from the excellent quality and the attractive designs, the quality of Power Brand Shavers can be guaranteed within 3 years after purchase, which is absolutely impossible for the similar products. We are confident that a trial order would convince you that this line can also be popular in Germany. In order to help you to push the sales, we can allow a special discount of 5% on any order received by the end of July. We would welcome your earliest orders. Yours faithfully, Example: revivers Dear Sirs, Looking back through our records, we found with regret that from 2000 to 2008 you bought from us a large quantity of video recorders in Model VR-108 and 109, but dur