中国都市报主流化发展与困境——以《南方都市报》、《新京报》、《时代信报》为范例.pdfVIP

newspaper enters an area, it is very hard to avoid force out by local media which’s accustomed to exercise a monopoly in such circumstance. Pro-Mainstream Newspapers would expose the local governments’ dirty linen and meet with retaliation. The concept of torunanewspaper and the product structure of Beijing News are similar with Southern Metropolis Daily, however, as compared with mainstream newspapers and profound newspapers in the world, Beijing News lags fairly far behind. There are a lot of problems such as homogenization with metro newspaper, unqualified personnel and so on. Most importantly, responsible for all news coverage disturbed local newspaper monopoly power and local interest groups during the Beijing News’ process of mainstreaming. The biggest problem of Times Truth News is its pseudo higher level, and this feature lies in stronger official color. From the facts above we can come to the conclusion that three Pro-Mainstream newspapers would face the following problems in varying degrees: pendulous positioning, miscommunication over high-end positioning, scarcity of talents reserve, weak differentiation compared with metro-newspapers, unsatisfied market needs. On the other hand, all Pro-Mainstream newspapers also face the common exogene media environment – its influence on the process of mainstreaming of the metro-newspapers will be more profound, more extensive, and more enduring. For instance, the role conflict between metro-newspapers and government-operated newspapers, possession control and local protectionism in news management, the loosening inter-province policy of running newspaper still can not remove obstacles, and middle class has not came into being either. With the development of politics, economy and