奥美确认需求.pptVIP

13 14 15 16 17 Ogilvy Mather Ref:TRAINING/TT/2NEEDS/rc * Ogilvy Mather Ref:TRAINING/TT/2NEEDS/rc * Identify Needs 确认需求 Identify needs 确认需求 Design the programme 设计课程 Set objectives 设立目标 Select methods of measurement 选定评估方法 Measure the change in performance 评估行为 / 表现上的改变 Run the programme 执行课程 The Training Cycle 训练循环图 Combine Three Approaches 三种方法的结合 Top Down 由上而下 Bottom Up 由下而上 Introspection 由内而外 Top Down 由上而下 Ask HOC for input when the annual plan is being put together September/October 拟年度计划时(九月/十月),向HOC徵询意见. Ask discipline and department heads 询问部门主管及各分公司总经理 Pay particular atten