论媒介“三农”报道中的有效信息传播-新闻学专业论文.docx

At At the beginning of tile 2007 New Year,a document about modern agriculture and construction of Socialism New Rural was fonnally announced by the Central Committee of the C，P．C and the State Council It was the fourth year that the No．1 document of the Central Committee referred to issues of agriculture，countryside and farmers since the last time of 18 years ago，fully reflecting the strategic meaning ofthe issues as the most important duties for the central government．With a whole population of 1300 million，China is a traditional agricultural conntry which has 800 million people living in the countryside．Due to the negative effects of such old policies as sacrificing the agriculture for the indusffy and sacrificing the countryside for the city,some serious problems in the field of agriculture aDpear to be“Achilies heel”that hinders the realization ofan all-round well—off society in our country in the mid—period of industrialization．For example．the agricultural industrialization carries out slowly，the gap between urban and rural areas increasingly grows and it becomes more and more di币cult to increase farmers’incomes． Meanwhile．the fimners’demand for effective information greatly increased when the agriculture went to the market and the rural restructure accelerated．Additionally,the agriculture development and rural construction extremely rely on the information．Therefore．the agro—informationalization was,gradually put on the government’s top agenda to solve the“three dimensional rural issues”． Since the media is a main power for the agro．informationalization．the faets that in which extend the media accurately reflects the problems of agriculture．countryside and farmers in a11．round way and in which extend it meets t11e farmers’increasing information demand deem to deeply affect the solution ofthe“three dimensional rutal jssues”， This essay tries to propose some main indicators to evaluate effective information of the media and use the method oftext analysis to rev