大宝清爽保湿防晒露消费者测试报告.PDF

大宝清爽保湿防晒露 消费者测试报告 Prepared for: Prepared by: INS Consulting and Research October, 2009 1 How we conducted this research? Quantitative research, Monadic design, Branded test Methodology Door-to-door interview with in-home placement City Nanjing and Jiangmen th th FW time 16 Sep. - 8 Oct. N=651 successfully in total Sample 330 samples in Nanjing and 321 samples in Jiangmen, evenly split for three cells Female, aged 25-45 with children or male aged 25-45 Decision maker and purchaser of personal facial care product Non-summer Dabao user, can be defined as the two groups below  Non-summer user: Use Dabao most often in seasons except summer and use any Respondents facial care product less than 2 times every week  Summer switch user: Use Dabao most often in seasons except summer and use definition other facial care products more than 5 times every week Low-Mid household income:  Nanjing less than RMB 7,000  Jiangmen less than RMB 6,000 Other standard MR exclusions (affiliation, participation in past MR study, etc.) 2 Perceived benefits from concepts 概念测试结果  Overall, Dabao concept A performs the best in most attributes, especia