利世伟业有限公司竞争战略-工商管理专业论文.docxVIP

AbstractSince Abstract Since China joined W1、o．Chinese auto indusn_y we】comes the u11precedented opportunity f’or development．The automobile market stans in an a11．round waM The output finishes the progr锄mree yearS allead of t}le plall during the’State。s 1色nth Five—Year P1a11 Period．The output of 2003 has already reached 4，400，000．The fast developmem of the auto industry cannot do without the s廿ong support of the indllstry of the spare pan．In recent ycars，with the development of Chinese auto industry，the spare part industry of the automobile has been developed fast too．The market competitjon is矗erce day bv day．The competition be帆een enterprises has no longer only fbcused on the shon一“；nn competition and it developed into the long．1ine competition．No、Ⅳadavs the market no longer lays particular emphasis on the competjtion victory or defeat at a certain stage，a kind of products，aIld focus on t11e tactics，such as systematic products，p—ce，seJling，popularizing，etc．，Complemems whjch is in order to make a reservation clear brand tac廿cs．to accumulate aJld to cultivate the lasting market advaJltages．The focus of t11e competitjon is bv the kev elements Ot marketln g， such as products characterlstlc． qualitM services， characteristics，etc．The company focuses on deeply expanding t11e e筋ciency of management gradually．The enterp“se’s inte窖ration capabilities，such as emciencv， o唱a11izin＆the adaptability to changes，enterprise’s f0册ulation and implementation e币ciency，etc．in he basis ofcompaJly’s kjnds ofresources． 1’his mesis proceeded抒om basic principle of strategic mallagement，has analyzed current situations of the development，trends of the automobile spare part industry of our countrM lt also analyzed economic scale，profit abilitv，the competition advantages arId weaknesses Lishi weive Limited compaIlv by looking into its infe“or elements，such as productivity，research a11d developmem ability，mallagement level， product smlcture， etc．． The coumry p01ic弘 economic situation， sociaI cuIt