利丰有限公司发展战略分析-中西医结合基础专业论文.docxVIP

II II Abstract With the integration of the world economy and the deepening of reform and opening up. China’s economy, politics, culture and the peoples living standards have good development。At the same time, the birth of a group of enterprises with Chinese characteristics, they are in the process of Chinas economic take-off, were a great development, but also made a great contribution. Faced with increasingly fierce competition in the fierce competition to get the rapid development of enterprises is unavoidable for each research topic. Export industry is an important part of our economy, the rapid growth of Chinas GDP has made an important contribution to the development of export trade business strategy research on Chinas economic development is undoubtedly of great significance. In this paper, Li Fung Limited operating status of the development process and conducted a detailed survey of Li Fung Limited, a bad face of external macro-environment, then use the five forces competitive model of industry competition and the internal environment. Through SWOT analysis of the Li Fung Limited model have their own advantages and disadvantages, and points out the opportunities and challenges they face, in this based on the strategic choice of the “three preconditions,” the life cycle of industrial development and the evolution of corporate strategy theories of the general laws, and established the development strategy of Li Fung Limited and its implementation strategy, and the actual situation according to the companys strategy to regulate the implementation of safeguards. Keywords：Li fung；Development Strategy ；SWOT analysis PAGE PAGE IV 目 录 摘 要 I Abstract II 第 1 章 绪论 1 1.1 研究的背景 1 1.2 研究的意义 1 1.3 研究的内容和方法 2 1.4 研究的创新点 3 第 2 章 理论文献概述 4 2.1 企业战略管理理论的发展历程 4 2.2 企业战略管理理论在我国的传播和应用 6 2.2.1 发展型战略的基本理论 6 2.2.2 战略分析的基本理论 9 第 3 章 利丰有限公司的发展环境研究 15 3.1 利丰有限公司简介 15 3.1.1 利丰有限公司的发展概况 15 3.1.2 利丰有限公司的部分经营指标统计分析 15 3.2 利丰有限公司的外部环境分析 18 3.2.1 宏观外