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The Victim You could call me a shop-a-holic, as most of my friends do, but I call myself a lover of fashion. Sitting in my room, I look in my closet at all my belongings and wonder what else I want to buy. Abercrombie, Guess, J Crew and Ralph Lauren are just a few of the name-brand items that clutter my room. And I want more. Ive never stopped to question whether Im getting what Im paying for, though Ive always been a smart shopper, a sale shopper. But, as I learn more about my future field, marketing, I realize that I am a victim of advertising. All the things I want and buy are influenced by what magazines, television, and other advertisers tell me I need to buy. In middle school, I became more concerned with my appearance, like most girls. But as I progressed to high school, advertising became a big influence. Boys began to notice girls, and all the girls wanted to look good. The clothing in high school became something that defined you; it identified you with a certain group. Wearing Abercrombie jeans meant you were the preppy all-American girl, a Guess shirt meant you were the snobby rich girl, and anything worse or less than that was unacceptable. Despite my choice to have my clothing reflect and not define me,I remain a victim of advertising. Although I look to ads for the upcoming styles, I am still affected by the underlying images behind them. Advertising reflects society and also adds to societal definitions. Advertisers show us people around us, yet they choose only a certain look. By showing us just these people, they are defining those few as the beautiful people. Advertising feeds off human insecurities and makes us want to be like these beautiful people. Our insecurities with wanting to be popular and wanting to be loved are used against us. Society fosters the fascination that we should not be who we are, and advertisers use this to influence us to believe certain messages. If we do not look like the models,
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