跨国公司中的跨文化管理研究-企业管理专业论文.docxVIP

^bummary ^ bummary A|ong with the intensifi Lion of’the economic integ ral ot the wor／d． 11 Tlansnationa]Corporation i n the world econom J C stage plays the morc and more important rel es．The face to competi Lion，Transnationat Corporati()n runs into a common hard nut￡o crack--across cuI tUFa manageaent．It is SO—Cal 1 ed across culture management，primarily pc)i nt to striding over the national boundary and sit。iding over the management of the race boundary．In 1996 the United States scholar 7 s research manifestating： 20％一50％ofl the Uni ted States Manager can’t be competent for the oversea work，its pri ce i S high，why?Because what they face i S a crowd of r)thcr CUllure． Thj s I ext mainlY researehs ncf’OSS culture management prob]em jn the interior 0 r Transnational Corporation，there are culture differences inside the pairent company，between the parent CompaRy and subsidiary company and the subsidiary company when thiS kind of cultare differencc becomes acute，and carl’t blend，can cause the culture clash．I thi nk that putti ng tO validly across the culture management i n c()practice Hnd approvi ng and comprehending the culture di Ffe,ences can avoid or reduce the culture clashes，and i ncrease internally synthesi S managements j】]the Transnat iona I Corporation． I he purpose of af Ljcle iS exactlY resolving management problem p；lss a kind of anatomy of culture．I primeri 1 Y uses the method of instance arial ysi S，contt’ast analysi s and etc fo r‘dcmonstrati ng Standpoi nted．fi rst under acknowledgi ng the culture differences，enviSagi ng the CUlture difl、ere)noes，proposed that on the foundal i on of the respecti ng forej gn CUI I urc the eliltlJ，’c’S fusion i S the key poinI i n the actOSS CUItare manegement。faci ng to the di fferent CUlture di fferences．TransnationdI Corperation shon}d adopt I he dif_ferent management s￡futegy。Inside the Tex L J j nduce to 7 main strategieses．these strategi eses have its gai ns or h)sses and the applicatio rl respecl i vely．Citn b