商标法基本理论范畴的心理学分析-民商法学专业论文.docxVIP

Abstract Psychological analysis on basic concepts of Trademark Laws, this thesis will discuss the fundamental theories, core concepts such as the definition of trademark, distinctiveness and acquired distinctiveness by applying the Psychological principles. Analyzing trademark laws and its theories from the perspective of Psychology overcomes the traditional practice of limiting research from Economics and Management, thus brings creativities in research trademark laws. Analysis in this thesis is not only theoretic but also practical. Real cases will be analyzed to explain the real substance of trademark-lasting memories of information contained in trademarks. The application of Psychological principles in researching trademark laws, brings new energies to the research. Besides the Introductory and the Conclusion, there are four chapters in this thesis: There are two sections in the second Chapter. Section 1 interprets the definition of trademark and forms a solid foundation for further discussion. Section 2 analyzes the substance of trademark, and points out that the substance of trademark is lasting memories of information contained in trademarks. The third Chapter focuses on distinctiveness of trademark. The thesis analyzes distinctiveness of trademark from the perspective of Psychology, and clarifies the definition of distinctiveness accordingly. The fourth Chapter analyzes trademark infringements, mainly the possibility of confusion, blending of different trademarks and loss of distinctiveness and further forms suggestive ideas on how to improve the trademark laws. Key words：Trademark; Psychology; Distinctiveness; Confusion; Loss of Distinctiveness; Rights of Trademarks II 目 录 第 1 章 绪 论 1 1.1 选题背景 1 1.2 研究现状 1 1.3 研究思路与方法 2 1.4 研究的重点、难点和创新 3 第 2 章 商标的心理学本质 4 2.1 商标概念的多维度解析 4 2.1.1 商标概念的经济学分析 5 2.1.2 商标概念的符号学观察 8 2.2 心理学视野下的商标本质 9 2.2.1 商标本质的心理学原理 9 2.2.2 商标的心理学本质 10 第 3 章 商标显著性的心理学分析 13 3.1 商标显著性的心理学原理 13