山东省小学校园足球联赛开展现状及推广策略研究-体育教育训练学专业论文.docxVIP

聊城大学硕士学位论文 聊城大学硕士学位论文 聊城大学硕士学位论文 聊城大学硕士学位论文 PAGE PAGE iv iii iii 与商业冠名相结合发展道路；扩大意外伤险险种与覆盖面，保障运动员利益；建设涵盖 资金、训练、场地、培训、注册、年度联赛数量、教育部门政策等的校园足球联赛保障 体系，在人、财、物、政策等方面给予最大支持；加大媒体宣传，提高社会关注度；开 展省级校园足球联赛，扩大联赛普及范围；开展校园足球趣味活动，营造良好校园足球 联赛氛围。 关键词：山东省；小学；校园足球联赛；现状；推广策略 ABSTRACT Football is the first sport of the world which has a wide influence.However,the athletic level of Chinese Football is not match with China which is Sporting nation.HongShankou Conference kicked off the reform prologue of China occupation football in 1992.By the end of 2009, Chinese football has experienced 17 years of development,but what it brought is painful memories.In order to save Chinese football, In 2009 a Chinese football anti bet and black storm began, to creat a good environment for the new begining of China Football. In order to improve the Chinese football level, the State Sports General Administration and the Ministry of Education jointly issued the notice of the national youth football activities on campus in 2009, marking the official sail of Campus Soccer activities which carries Chinese football dream. The Notice stipulate that the cities and schools should be incorporated into the plan of sports and education development,and organize the league which includes primary school, junior high school, high school and University in accordance with the implementation. However, in the development process,the aim is deviated,the city and schools neglected popularization, only focused on the sports performance, ignored the development law of football,which is not conducive to the healthy development of Campus Soccer activities.They should base on the popularity and gradually transit to the stage of sports, especially focused on the promotion of primary school campus football. Therefore, study on the status of the primary school campus football league in Shandong province and promotion strategies from the universal perspective has important practical significance. This paper used the method of literat