伯克利大学品牌管理教程Understanding Brand Management.pptVIP

* * * * Consider this like a Batting Average: Every “at bat” counts, and you can’t go up to bat without it adding or subtracting from your Earned Run Average * 22 * * * * * * * * * * * * * * * * * * * * * * * * * * Think about Amazon … I’m relatively price insensitive … why? total cost. Why would anyone buy a BMW 750 iL with the 12-cylinder engine. Won’t get you there any faster than a V-8 740 * * * * Note: This is different from Marriott different brands associated with different product offerings: Here the offering can be exactly the same, except for name (big engine, leather seats etc) W