汽车营销论文英文文献.docxVIP

WORD格式-专业学习资料-可编辑 --学习资料分享---- Foreign automobile marketing moderare reference to the research for the automobile marketing mode, and also rare. After the existing data collection and found that foreign automobile marketing modeof literature concentrate on franchising (4S monopoly) in the field. John S Kiff (2000) view is that the car manufacturers, franchise model represents a low input, low-risk and control channel for the market. Franchise mode on the car because franchisees have many requirements, such as the minimum level of sales and service capabilities. Car manufacturers do no